What does a positioning workshop cost?

In the market 1,740 to 3,800 euros for one to two days with independent consultants, up to 8,500 francs with boutiques. My fixed price is in the offer before the start and includes preparation, customer interviews and the document.

Who should take part?

Whoever decides and whoever sells. Owner, management, one person from sales or customer contact. No more than six.

Yes, in four blocks of two hours. On site is better, because the wall helps.

Is it eligible for funding?

Positioning is a consulting topic of the BAFA subsidy until the end of 2026. It requires a listed consultant. I tell you before the application whether that applies to me.

Brand and strategy·Positioning workshop · Berlin

Positioning workshop: from two days to three sentences.

A positioning workshop brings owner, management and sales to one table and answers in one to two days what the company offers, for whom, and why someone should choose it over the alternative. The result is a written positioning document: three sentences that carry website, offer and conversations afterwards.

What happens in the two days.

Day one: market and customers. Who buys today, why, what is the alternative, what does switching cost. Competitors on the wall, in their own words. Day two: offer and statement. What you do better, what you leave out, which sentence carries it. At the end stands the positioning, and from it the website structure and the order of the next steps.

What you get.

A positioning document of five to six pages: target customer, problem, offer, difference, proof, tone. A page structure for the website with the search terms your customers use. A list of the proofs you still need to collect. No logo, no slides.

What comes after.

You can take the document to any agency. Or I build the website and the tools from it, at a fixed price, within weeks. The document belongs to you either way.

Steps.

01
Preparation
Questionnaire and three customer interviews in advance, conducted by me.
02
Workshop
One to two days at your place or in Berlin. Up to six people.
03
Document
Within one week. One round of corrections included.

Questions

What does a positioning workshop cost?: In the market 1,740 to 3,800 euros for one to two days with independent consultants, up to 8,500 francs with boutiques. My fixed price is in the offer before the start and includes preparation, customer interviews and the document.
Who should take part?: Whoever decides and whoever sells. Owner, management, one person from sales or customer contact. No more than six.
Does it work online?: Yes, in four blocks of two hours. On site is better, because the wall helps.
Is it eligible for funding?: Positioning is a consulting topic of the BAFA subsidy until the end of 2026. It requires a listed consultant. I tell you before the application whether that applies to me.

Request a date.

Name your industry, team size and the occasion. You get an offer and two date proposals.

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