About
I work where business meets the people it's trying to reach.
Berlin. 15 years across agencies, BMW and my own ventures. I directed BMW at CES and Art Basel, built the music venue Honey Lou from an empty shell, and I write and run software for companies, among them Nicolas Berggruen Holdings. Strategy and execution, same person.
Most people in this field pick a lane. I never did. In one week I might write positioning for a brand, draw a floor plan for a venue, and fix a bug in production. To me it is one job. You direct something better when you have built it yourself.
That range shows up in the work. Honey Lou grew revenue 150% in two years and ran more than a hundred events in its first. WAYSA reached 500 retail points across Germany. The BMW campaigns I led ran across four continents. I stay on after launch and keep things running.
15+
Years · hands-on creative agency experience
4
Continents · BMW campaigns
7
Systems in production · clients and own products
150%
Revenue growth · Honey Lou, 2 years
100+
Events curated · Honey Lou year 1
500+
Retail points · WAYSA across Germany
Journey
How I got here
Creative & Art Director, Distorted People
Creative Technologist, Isobar / Dentsu
Co-founded WAYSA, Amazon to Berlin
Creative Director, BMW, The Game Global
Built Honey Lou, music venue, Berlin
Independent, brand strategy & creative direction
Launched Inner Council, Healmen, Soulful Academy
nbh.immo for Nicolas Berggruen Holdings, Microdose, MIMIS WORLD, three free tools
Capabilities
What I work with
Creative
Tools & Craft
Personal
Outside the studio
When I'm not in the studio, I'm exploring other cultures, art, music, or philosophies. Making music, playing piano, or painting.