About
I'm Orhan — based in Berlin, working across brands, spaces, campaigns, and products. The common thread is always the same: I take something that exists as an idea and turn it into something people can walk into, look at, or use.
I've directed BMW campaigns at CES and Art Basel with NAS on stage. I built Honey Lou from an empty room into one of Berlin's most talked-about music venues. I shipped an AI product that bridges Jungian psychology with modern tech. I created WAYSA's entire brand identity from scratch.
I don't pick between strategy and execution — I do both. If a project needs a brand system, I design it. If it needs code, I write it. If it needs a room that makes people feel something, I build that too. I've managed teams of 6–12 across BMW, Dentsu, and my own company — creatives, developers, producers. When scale is needed, I know how to lead it.
15+
Years · hands-on creative agency experience
4
Continents · BMW campaigns
6–12
People managed · BMW, Dentsu, own company
150%
Revenue growth · Honey Lou, 2 years
100+
Events curated · Honey Lou year 1
500+
Retail points · WAYSA across Germany
How I work
Every project starts the same way.
Not with a mood board. With a conversation.
01
Listen
Week 1
I talk to the people behind the project. What do they actually care about? What does the audience feel right now? I stay here until the real problem surfaces — not the brief, the actual tension.
02
Clarify
Week 2
I turn what I heard into a position. One clear direction that everyone on the project can make decisions from. Strategy, messaging, the whole frame. No fluff, no 80-page decks.
03
Build
Week 3–6
I design it, I code it, I produce it — whatever the project needs. Identity systems, websites, campaign assets, spatial concepts. I don’t hand off to someone else.
04
Ship
Week 6+
It goes live. I stay in it through launch, handle what breaks, optimize what’s soft. The project isn’t done when the file is exported — it’s done when it works in the real world.
Journey
How I got here
Creative & Art Director — Distorted People
Creative Technologist — Isobar / Dentsu
Co-founded WAYSA — Amazon to Berlin
Creative Director — BMW, The Game Global
Built Honey Lou — music venue, Berlin
Independent — brand strategy & creative direction
Launched Inner Council, Healmen, Soulful Academy
Capabilities
What I work with
Creative
Tools & Craft
Personal
Outside the studio
When I'm not in the studio, I'm exploring other cultures, art, music, or philosophies. Making music, playing piano, or painting.