About
Strategy and execution. Same person.
Berlin. 15 years across agencies, BMW and own ventures. Creative direction for BMW at CES and Art Basel. Honey Lou, a music venue built from an empty shell. Software for Nicolas Berggruen Holdings, written and kept running.
Honey Lou: revenue up 150 % since 2023, 200+ events. WAYSA: 500 retail points across Germany. BMW: campaigns on four continents. Seven systems in production.
Worldwide
Work experience all around the world.
15 years. BMW campaigns on four continents. Ten cities.
- Berlin
- Madrid
- Istanbul
- New York
- Miami
- Las Vegas
- Mexico City
- Quito
- Bangkok
- Shanghai
← give it a spin →
Services
From business strategy to code.
01
AI Tools
LLM integrations (Claude API, OpenAI API), prompt design and evaluation, agents and automations, document and chat pipelines, internal AI tools.
02
Creative Direction
Campaign concepts, art direction, film and photo direction, event and stage production, launches, leading creative teams.
03
Business Strategy
Positioning, offer structure, business model, go-to-market, process design, brand architecture.
04
Design
Everything a brand or a space needs: identity, typography, UI/UX, interior and spatial design, motion, photography.
05
Website Development
Next.js, React, TypeScript, Tailwind, CMS and admin panels, SEO and structured data, hosting and operations.
06
Software Development
Web platforms, iOS apps (React Native), subscription and payment systems (Stripe), databases (Prisma, SQLite, PostgreSQL), realtime, self-hosted infrastructure.
Connect