What does creative direction cost?

Projects by scope at a fixed price. Part-time creative direction as a monthly amount for a fixed number of days. Day rates for creative leads in Berlin average around 680 euros according to fratch, experienced leads with brand responsibility above that. You get the price before the start.

Is this the same as a fractional creative director?

Yes, that is the English term for part-time creative direction: an experienced creative lead working part-time or per project for a company instead of being employed.

Do you work with our agency?

Yes. I direct the design on your side, the agency executes. That saves you alignment rounds and the agency queries.

Do you also do photography and film?

I direct them. For shooting and editing I work with photographers and film crews I know.

Brand and strategy·Creative direction · Campaigns · Experiences

Creative direction: campaigns, launches and spaces that carry a brand.

Creative direction is the leadership of all design decisions of a brand, from the idea to the day something opens, appears or launches. I held it for 15 years for agencies and brands, among them BMW at CES in Las Vegas and Art Basel in Miami, and for my own businesses. Today I offer it to companies in Berlin as a project or on a part-time basis.

What I have directed.

For BMW with The Game Global from 2022 to 2024: brand experiences at CES, Art Basel Miami, Cannes and Coachella, with teams that grew from six to 150 people. At Art Basel the reveal of a concept car with NAS on stage, eight weeks from brief to show. For WAYSA the brand from positioning to the shelf. For Honey Lou space, brand and over 200 events in my own house.

What companies bring me in for.

A launch, an opening, a campaign, a trade show presence, a film or a photo production that needs a statement and someone who holds it across everyone involved: agency, photographer, architect, production. Or a brand that drifts apart between website, space and social and needs one hand again.

Creative direction on a part-time basis: one to two days a week over three to six months, for companies without their own creative lead. I direct the design, brief the makers and hold the brand together.

How I work.

First the statement, then the idea, then the execution. One sentence that carries the project. References you can show. A plan with dates and owners. And presence where decisions are made: on set, on site, in production.

Steps.

01
Brief
Occasion, statement, budget, date. One call, one document.
02
Idea
Two directions with references. One gets chosen.
03
Execution
Team, production, sign-off. I stay until the day.

Questions

What does creative direction cost?: Projects by scope at a fixed price. Part-time creative direction as a monthly amount for a fixed number of days. Day rates for creative leads in Berlin average around 680 euros according to fratch, experienced leads with brand responsibility above that. You get the price before the start.
Is this the same as a fractional creative director?: Yes, that is the English term for part-time creative direction: an experienced creative lead working part-time or per project for a company instead of being employed.
Do you work with our agency?: Yes. I direct the design on your side, the agency executes. That saves you alignment rounds and the agency queries.
Do you also do photography and film?: I direct them. For shooting and editing I work with photographers and film crews I know.

Name the occasion.

Launch, opening, campaign, part-time brand lead. Write me the occasion and the date. You get an assessment and a price.

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