Orhan Olgar
Brand Strategy · Creative Direction · Making
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Business, Creativity, Humans & Spaces

Iclosethegap
betweenideaandreality.

Brands, venues, campaigns, products — I find what something wants to be and I build it. All the way through.

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Philosophy

I've sat in boardrooms and in the Amazon. Run campaigns for BMW and built a bar from nothing in Berlin. The work looks different every time  the question underneath it never does: what's real here, and how do we make people feel it? All of it.

Disciplines

01

Brand Strategy

I figure out what your brand actually is — not what it says on the deck, but what people feel when they walk into the room.

02

Creative Direction

The look, the tone, the whole world around it. Campaigns, identities, products — I set the direction and see it through.

03

Spaces & Venues

I design physical spaces where brands come alive. The lighting, the flow, the feeling when you step inside.

04

Campaigns

BMW at CES. NAS at Art Basel. I run the show from first sketch to opening night.

05

Product & Tech

I also build tools. When a concept needs a platform, I build it — interfaces, integrations, things that actually ship.

What people say

Orhan has really helped me set up my artistic endeavours in Berlin — whether providing a place to play, rehearse or record, collaborating on bigger parties, bringing communities together, or offering business structural advice. He has always been enthusiastic and encouraging and really helped us establish Cassette Head Sessions as the Berlin institution it's become.

Hal Strewe

Founder, Cassette Heads Label — Berlin

Orhan has a remarkable ability to grasp the core elements that define a brand and to ask the right questions that bring clarity and focus. He helped distill our ideas into a clear, compelling message. Working with him has been incredibly valuable, and the results speak for themselves.

Emanuel Williams

AMAMA Shop Berlin

Orhan helped me clarify and crystallize how to communicate what YAKUM is doing, based on who I am and what we all want. He has also advised YAKUM on how to transform this into the organisation's external identity, as well as defining its internal processes.

Nick Ovenden

Yakum NGO — UK & Ecuador

Connect

Got something worth building? Let’s talk.