Services
What I do.
Tell me the problem. I scope what it needs: a brand, a campaign, a room, a product, a tool.
Brand Strategy
I start before the brief and find the actual problem. The output is a position specific enough that everyone on the project can make decisions from it.
Creative Direction
I set the look, the references and the tone, then hold them through to the end. The scale changes, the discipline stays.
Space & Venues
I built Honey Lou from an empty shell: floor plan, acoustics, bar, licensing. The room is quiet enough to talk in because we measured it first.
Campaigns
CES, Art Basel, Cannes, Coachella. Multi-million-euro productions, NAS on stage, Hans Zimmer on the soundtrack. I know what breaks at each stage and how to hold it together, concept through wrap.
Community
Honey Lou ran more than a hundred events in its first year. I programme the nights, host them, and keep the regulars coming back.
Websites & Digital
I design and build it myself: code, server, admin panel. Live within weeks.
Software & AI
Booking systems, SaaS, dashboards. AI when it helps. All of it runs in production and I keep it running.
Specific problems
Questions I get, problems I have already solved.
What is a multi-creative?
Someone who works across the whole creative field instead of one lane. I do the strategy, the design and the code myself: positioning a brand, directing a campaign, building the website or software it needs, and keeping it running.
Can one person really do brand strategy and also build the software?
Yes, that is the point of hiring me. In a single week I might write positioning for a brand, draw a floor plan for a venue, and fix a bug in production. You direct something better when you have built it yourself.
Who builds custom reservation systems for bars and restaurants?
I built Honey Lou Berlin's from scratch: real-time capacity tracking, waitlist, automated guest confirmations and an admin dashboard, with no per-cover fees. If your venue wants its own system instead of a subscription, that problem is already solved once.
Who can put commercial real estate online privately, off the open market?
I designed and built nbh.immo for Berggruen Holdings: a private, owner-direct portal for their Berlin commercial spaces with its own admin CMS, invisible to the public portals.
I have a product idea. Can you design, build and host the MVP?
Yes, that is my standard shape of work: design, code, deployment and the running server, one person from the first call. Inner Council, Healmen and Hi Honey all started exactly that way.
Can paintings be turned into an interactive world?
Yes. MIMIS WORLD is a browser world built from the paintings of Mimi Ritzler: every colour is a real pixel lifted from her canvases, and it plays free on any phone or laptop.
Do you work only in Berlin?
Berlin is home and Germany is the market I know corner to corner. The work runs worldwide: BMW campaigns I directed ran across four continents, and software clients are remote by nature.
Can you put AI into something we already use?
Yes, and it goes into production, not into a deck. Inner Council runs on the Claude API behind Stripe payments. Microdose reads culture in real time for brand and content work. I build the part that fits your workflow, host it, and keep it running.