AI visibility, real estate·GEO · Berlin
GEO agency Berlin? One specialist, not a team of twelve.
GEO, generative engine optimisation, means building and describing a website so that AI engines cite it as a source. In Berlin many agencies now sell it as an add-on to SEO. I do it as one person who writes strategy, content and code, with my own measurement tool and property companies as the focus.
What an agency delivers and what it does not.
An agency delivers an audit, a deck and recommendations that someone else has to implement. Implementation is where it fails: developers, writers and consultants pass tickets to each other, and the website stays as it was.
With me there is no handover. I measure, write the page plan, build the pages with structured data and run them. What is in the report is on the website the following week.
What Berlin is about.
Berlin has an office vacancy problem and a dense property market: JLL reported a vacancy rate of 8.6 percent in July 2026, with more than 1.98 million square metres of empty office space. Owners compete for tenants, and tenants ask the AI for space.
Generic GEO offers do not know these questions. They optimise blog posts. I build property pages, management profiles and service pages that answer the questions from Kreuzberg, Mitte and Charlottenburg.
Steps.
- 01
Baseline
Measurement with the Observatory. Where you stand, who is named instead.
- 02
Page plan
Which pages, which statements, which sources. Fixed price.
- 03
Build and run
Pages, data, content system, EU hosting, monthly report.
Questions
- What does GEO mean?
- Generative engine optimisation: structuring the content of a website so that generative AI engines such as ChatGPT, Gemini or Perplexity understand it, treat it as trustworthy and cite it in answers.
- Do I need GEO on top of SEO?
- The foundation is the same. What is added is measuring the answers, clear entities with structured data, quotable passages and sources outside your website that talk about you.
- Do you only work with property companies?
- As a focus, yes. I look at requests from other industries when the foundation fits: a company with its own offer, its own properties or products, and a decision maker who is allowed to change the website.
- What does GEO cost in Berlin?
- Agencies in Germany list audits from about 1,300 euros and monthly retainers from around 1,000 euros. I work with a fixed project price based on the page plan and a monthly amount for operation and measurement. Both are in writing before the start.
Talk briefly.
One call, your website, the measurement tool open. In 30 minutes you see what is said about you today.