When a Bar Builds Its Own Dating App
Honey Lou is a jazz bar I built in Berlin Neukölln. Marketing an intimate venue is a paradox, you want more people, but not just anyone. Dating apps are disconnected from real life. Bars shout into the void. Hi Honey connects the two: a dating app where every match is tied to a real place.
“What if a bar had its own dating app? What if every match came with a place, a time, and a drink?”
Invite-only, no selfie olympics. Answer 7 questions, get 3 curated profiles a day. If it is mutual, chat unlocks. When you match, you get two complimentary honeyseccos at Honey Lou. Show your phone to the barkeeper. Two strangers in a jazz bar, drink in hand, something to talk about.
8 weeks
Concept to MVP
React Native
Stack
24
Screens Designed
One person
Built by
challenge
Market a jazz bar in Berlin without ads. The idea: marketing that creates real human connection before anyone walks through the door.
approach
I designed and built a hyperlocal dating app tied to the bar. Profiles match only if both commit to meeting at Honey Lou. Product strategy, UX and full-stack development from one person.
impact
A product that doubles as a marketing channel. Every match drives foot traffic. Every date becomes a regular. The best marketing is a product people actually want to use.